Of course the bigger problem here, obviously, is the desire to whiten one’s skin and not the simple renaming of a product. All these personal-care companies–like those pharmaceutical companies that produce glutathione pills–are, after all, just supplying a demand. That demand, by the way, of wanting to get rid of one’s brownness, which many Filipinos are guilty of.
That’s not all. I’ve met Filipinos who’ve wanted to get a nose job (she’s now in the United States; I don’t know if she pushed through with her plan–many Filipinos have naturally flat [or big, or round] noses), who’ve taken growth pills as a kid (now fully grown, he never grew past five three; Filipinos are naturally short), who’ve wanted to slim down a round face (majority of Asians, Filipino-Chinese included, have naturally round faces; she pushed through with the surgery, and now she looks like Madame Auring).
If someone is naturally racist against being Filipino, as evidenced by the discomfort (I prefer to call it an “allergy”) of their natural physical characteristics and the subsequent desire to change those characteristics by slathering copious amounts of whitening lotion on the skin, ingesting pills, and going under the knife, etc., then no wonder a lot of these individuals are also racist and are quick to pass judgment against other people of color.
It’s easier (or is it?) to try to look like the “masters” (or at least try to look as close to them as possible), or at the very least to try to distance one’s self from one’s original “indigenous” appearance, than to sympathize with the people that are trying to emancipate themselves from those who–after centuries–still actually think like “masters”–consciously or unconsciously.
You’d think that after more than 300 years of being colonized by the Spaniards and almost 50 years of being under American rule, we as a people would know better. Apparently not.
After all, there are several definitions of the word “whitewashed.”